Lempod review from a growth marketer

Lempod is a tool that gets your LinkedIn posts more traction – adding likes and comments to your organic posts so that they get more visibility (impressions), raising your brand awareness and hopefully, generating interest in your brand, product or service.

This Lempod review covers the benefits and downsides of Lempod, plus shares my results from using Lempod to give an independent view of the potential of the tool. 

Lempod a great idea, and a simple, but clever tool. If you know anything about the social platforms of today (think LinkedIn, Facebook, X and Instagram) you’ll know that they continue to reduce the amount of organic (non-paid) posts in our feeds, instead replacing them with paid ads. 

Of course this makes sense, social platforms provide us with this free tool and they have to monetise their efforts somehow.

One would think though that by paying for a Sales Navigator subscription, LinkedIn would remove the ads in your feed. But no, there they still are – right in my feed! In fact, every other post in my LinkedIn feed is an advert, despite me paying £79.99 every month for a Sales Navigator license.

LinkedIn ads are diluting our feeds.

The problem with all these paid ads in our LinkedIn feeds, is that it dilutes the useful and interesting content that our connections create. We never even see it in our feeds as it’s pushed too far below the ‘fold’, too quickly. It’s as if it never existed.

LinkedIn is a networking tool and we spend a lot of time forging new connections with people that we want to share information with and learn expertise from.

However,  instead of us seeing our choice of content, LinkedIn shows us content from businesses that we often have no interest in. It’s wrong, but the problem gets bigger than that.

Yes, I pay for LinkedIn, yes I am still served ads in my feed, but my biggest bug bear is that ads are diluting the reach of my content that I work hard to produce, and am trying to get in front of my network.

Think about it, if every other post on our feed is an ad, then it’s diluting my feed by a whopping 50%!

But what can we do about it and how can we increase the chances of our content being seen by the people in our network?

How do I get more views on my LinkedIn posts?

Although it’s an increasing challenge to reach people with organic LinkedIn posts, it is still possible to get good results from posting good content. Let’s just explain how LinkedIn’s algorithms work. 

When you post an update to your feed, LinkedIn will monitor how much traction your post gets and how quickly it starts getting interactions (reactions and comments). If your post starts getting engagement pretty quickly, then your post will be pushed up above other posts in your connections’ feeds. 

This is because LinkedIn sees your post as strong content. So, ultimately, the more engagement your post gets and the faster it gets it, the more feeds your post will appear in and the higher up in those feeds it will appear. Make sense?

Now let’s get back to Lempod and how it can help. 

How Lempod works

Lempod is a Chrome extension that you can install for free. Once installed, you join ‘pods’ which are a bit like LinkedIn Groups – focussed on specific interests. Pod members are other Lempod users who have also joined those pods, and so will share the similar interests.

When you create a post on LinkedIn, you can boost the post with Lempod.  Lempod will automate likes and comments to your post, using other people in your pod to react or comment, getting you instant engagement for your post. It is this engagement that makes LinkedIn think that your content is pretty special,  encouraging your post higher up in your network’s feeds. 

Before you know it, your post impressions will increase and you’ll soon get 10X more visbility on your posts, if not higher.

Lempod results

When reviewing Lempod, one of the critical elements to share is the statistics.  So let’s look at some of the results I’ve had with it. This LinkedIn profile I’m using here has 370 connections, so it’s a pretty young profile with a relatively small network. 

I started using Lempod in the middle of January, so let’s look at how my posts were performing prior to this. 

My average posts were getting less than 100 impressions, more often around 50 impressions. Check out the image below, where you’ll see this post of mine that got 43 impressions just 3 months ago.

The topic of Browser and Cloud based LinkedIn automation is a popular one, so this article will be relevant to a lot of people. It just doesn’t gain the traction because my network is small.

Now let’s look at the results when we use Lempod to boost our post. This post from 4 weeks ago has 720 impressions. That’s nearly 17x the impressions of our post 3 months ago.

Why? Because of Lempod. Lempod helps your posts to gain momentum.  We’ve sen how it can get 17x the impressions, consider if you have a larger network. When Lempod starts engagement with your posts, and LinkedIn pushes it higher up everyone’s feeds, you can reach tens, if not hundreds of thousands of people. 

It’s brand awareness on a huge scale!

How much does Lempod cost?

Each pod costs $9.99 per month to join, and you can boost a LinkedIn post every 4 hours with Lempod. Join multiple groups and you can see how you can generate huge awareness on LinkedIn. The challenge is in producing enough content to keep Lempod working at its optimal rate.

There are pods covering interests from sales and marketing to IT and cryptocurrency, business leaders and AI. The sales and marketing, and tech-based pods tend to be the busiest, and the busier the pods, the more engagement your posts will get.

My recommendation? Go and check it out and see if you can find a pod that works for you. You only sign up to pay once you join a group.

What are the downsides of Lempod?

So this all sounds pretty good so far, right? But what are the downsides to Lempod?

  • Firstly, it is officially against LinkedIn’s terms of service. So you run the risk of having your LinkedIn account restricted. But, you always get a few warnings so it’s worth testing it out. You normally run into trouble by overdoing automation, so I’d suggest taking it easy on how often you boost your posts.
  • Lempod’s pods seem a bit bare. What I mean by this, is that the range of pods isn’t very good. It’s mainly sales and marketing, IT and business owners. When looking for a specific group around funds and investment software, there was nothing that seemed to fit. And then, a of of groups only have a few people online.  If there re only 5 people online when you boost your post, Lempod can only boost your post using 5 profiles. It means limited engagement.

 

Summary

There’s no arguing that Lempod is a great tool for increasing engagement on your organic LinkedIn posts. When measuring actual ROI though, it doesn’t perform well. 

Tracking actual visitors to our website from the posts led me to believe that all this false engagement may not be an effective use of anyone’s time.

In summary, if you want impressions, try Lempod. But think carefully about what you’re looking to get out of LinkedIn. You may find that more direct campaigns to your target audience using Dux-Soup for example, offers much better results. I hope this Lempod review has been useful.